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What You Need To Know About Cosmetics
American women amazingly spend billions of dollars a year on cosmetics and most do not know what they are using. The temptation to use a product that will restore youth and beauty to the skin is simply irresistible to most women. Intelligent women who read food labels to see if there are any harmful additives, smear their faces with products that contain a multitude of long name chemicals, - they don t know what they mean or why it cost so much. Most women place blind faith in designer names and believe the stories behind the extravagant claims made by the manufacturer. Companies are not in the business of educating consumers about ingredients or potential problems. Sales are dependent on products advertisement rather than knowledge of ingredients, mechanism of action and scientific studies. If a product feels good, smells good and looks good, it will sell irrespective of whether it works or not. They use a hog podge of clinical jargon that often does little more than confuse the already confused consumer. There is no regulation requiring cosmetic manufacturers to do any long range testing of ingredients for safety and efficacy before products are marketed. More than 100 million dollars is spent annually on cosmetic advertising. Over 90% of the costs may go into advertising with only a fraction of the cost allocated to ingredients.
PROFESSIONAL SOLUTIONS ™ addresses each of the above issues:-
WHAT WORKS There are very few products that have documented scientific evidence to support their mode of action. Retin A and Alpha Hydroxy acids causes increased epithelial shedding - however no permanent change is produced. The skin reverts back to its original condition when the product is discontinued. Moisturizers - can make the skin look smoother by hydrating the outer layers of dead cells. Once again this is only a temporary effect. Moisturizers have no effect on wrinkles. Sun screens - the single most effective product used to prevent premature aging. They are regulated by the FDA and fall under the section of over the counter drugs (OTC). The higher the SPF number the greater the protection - but products also contain a greater amount of sunscreen chemicals with a stronger likelihood for allergic reaction and a more sticky feel to the product. Lightening agents - Kojic acid - Hydroquinone - Natural Wildberry Extract Antioxidants - There is simply no conclusive scientific evidence that antioxidants really prevent wrinkles. After eliminating the hype … What works and what does not.
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